PR Articles
1: Why is PR the Hot Potato of Your Marketing Budget?
Chief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes:
CFO: What's the ret
2: How to Get Local TV to Cover Your Event
Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run the risk of throwing a party where no one shows up.
If the key to your event is get
3: Do You Want to Be On the Big Talk Shows? Then You Need to Get the Media Talking About You
If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O'Reilly or Rachel Ray, I'd have ret
4: 5 Steps for Using Creative PR to Become an Expert Celebrity
One of the things I love about my job is solving problems.
Sure, it's great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes t
5: Do You Have What it Takes to Be THE Recognized Expert in Your Field?
You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to
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