How To Select An Internet Marketing Consultant

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Total views: 769 | Word Count: 658 | Date: Wed, 16 Jun 2010 | 162 comments

Hiring an Internet marketing consultant is not an easy job. A consultant is a person who has the knowledge or the experience and the business owner is the person who has the money. However quite often, quite sadly, when the relationship is over, it becomes the other way round. That is, the consultant has all the money and the business owner has the experience. Needless to say, it is a failed project - the consultant failed to fetch the results.

But the fact remains that, as the business owner, you should still hire an Internet marketing consultant. You just need to be careful about the person you are selecting. But even before you make the hiring, you should get it cleared up as to what are the objectives and goals. Sure enough, your Internet marketing goals may take time to achieve, but never keep the target open-ended. Set precise benchmarks and clearly mention where you want to reach in 3 months time. If the consultant tells you that the target may be too steep to achieve, then revise your expectations. But set those benchmarks and ask your consultants to send you monthly or weekly reports. The report should include not just the number of visitors your website received, but also what activities where undertaken in the period.

Your Internet Marketing Consultant Should Not Be Offering You Any Guarantees

The fact is, in Internet marketing, guarantees are always very difficult to meet. This is because there is the third entity - the search engine, over which the consultant has no control. So you should recognize this and accept this as a fact. At best the person armed with all his or her experience and knowledge can optimize your website to make it achieve good ranks at the search engines. But it is indeed almost impossible to guarantee results in an area where there cannot be any complete control.

So where does the target or the benchmark stand if the results cannot be guaranteed To ensure that the Internet marketing consultant gets you the desired result, it is still better that you set that target. Because once you do so, the person will know exactly what is to be done to reach the target. However even before that, the person should provide you a report of where your website stands. This report should include the following

- Whether the website has been indexed or not by the major search engines.
- Whether the search engine spider is deep crawling the website or just visiting the Home page.
- Whether there are any broken links in the website or not.
- How many visitors your website is receiving and the source of these visitors, the entry pages, exit pages, the keywords for which you are receiving traffic and other such information.
- The number of incoming links that points to your website before the Internet marketing consultant begins to work.
- A check of your current ranking at the search engines if your website has already been indexed.

The Internet marketing consultant should also provide you the following.

- A list of the most important keywords for which you should be achieving good web visibility. If you plan to run a PPC campaign then this list should also include the secondary and the long tail keywords.
- A list of all activities that is to be done to enhance the web visibility of your website.

About the Author

James Copper is a writer for http://www.thebigagency.co.uk who can offer internet marketing services to all types of business

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